Bob Conrad. It begins by giving this great pitch about how we invented the condensed book to make great literature more accessible to busy people, and abridged audio recordings, and such. And then it goes on to offer the next version of this idea: Great Square Inches In Art. That's right, a collection of reproductions of famous details of famous art. Mona Lisa's smile, God's finger in The Creation of Adam from the Sistine Chapel, the pitchfork from American Gothic, etc.
Maybe it's funnier because I'm in the process of producing a photo post of what I did yesterday, an important part of which is cropping the photos so that the image I'll put on-line can have enough detail to be interesting without taking a week for me to upload, because everybody else has broadband but I still don't. And it probably loses so much from my description that you're now scratching your head wondering what I've been smoking, but it was so funny I had to post about it.