Phil's Rambling Rants
Marketing is the root of all evil.|
|Date:||July 15th, 2010 06:12 pm (UTC)|| |
The difference between marketing and manipulation is the moral code behind it. As a PR/Marketing major, I have very firm opinions about this - and I do agree, a lot of advertising is just plain manipulation. However, even though there are manipulators out there, a lot of marketing is justified, at least in principle. For example, if I'm hosting an event and 50% of the proceeds will be donated to charity, how am I going to get the word out if I don't market it? Or, say a company uses eco-friendly products instead of damaging products, and wants people to choose their company over another - do they only tell the people who walk in the door, or do they advertise it so that people know they have an eco-friendly option in town?
And yes, I know these are very specific cases, but they bleed over into pretty much any product, service, event, or other thing that can be advertised if something in the item being advertised will improve someone's quality of life. A new variety of deodorant may not go towards getting you the girl, but it may make you smell better and at least not push her away if the stuff you were using before didn't work.
I'll shut up now. :)
Making information that is honest, both in objective claims and in emotional cues and implications, available so that people who are looking for a product can locate the one that suits them best is useful and positive.
Aggressively pushing a message out to reach people who weren't looking for it is more iffy. If the message is genuine, it has some value, especially in a case of a special event that people who would have wanted to go would miss without the message.
Lies -- messages that are intentionally less than honest in any way, in what they state with words, in what they hint at with emotional cues, in what they mean for the viewer to infer even though they won't say it -- are always bad.
|Date:||July 15th, 2010 08:05 pm (UTC)|| |
Perfect summation of my philosophy. :)
I have been thinking about this a little because of my work with the League of Women Voters.
We put on Candidates' Forums for people to get to hear what the competing candidates have to say. But if people don't know about the Forums it's wasted effort.
I don't want to get people to choose things that are bad for them. But I may need to have advertising all the same.
Yet I hate advertising.