Phil's Rambling Rants
Marketing is the root of all evil.|
Making information that is honest, both in objective claims and in emotional cues and implications, available so that people who are looking for a product can locate the one that suits them best is useful and positive.
Aggressively pushing a message out to reach people who weren't looking for it is more iffy. If the message is genuine, it has some value, especially in a case of a special event that people who would have wanted to go would miss without the message.
Lies -- messages that are intentionally less than honest in any way, in what they state with words, in what they hint at with emotional cues, in what they mean for the viewer to infer even though they won't say it -- are always bad.
|Date:||July 15th, 2010 08:05 pm (UTC)|| |
Perfect summation of my philosophy. :)
I have been thinking about this a little because of my work with the League of Women Voters.
We put on Candidates' Forums for people to get to hear what the competing candidates have to say. But if people don't know about the Forums it's wasted effort.
I don't want to get people to choose things that are bad for them. But I may need to have advertising all the same.
Yet I hate advertising.